Design lead for UX/UI of the LIFE app, an intermittent fasting tracker. Responsible for branding, which included the logo, marketing materials and the lifefastingtracker.com website.
Worked closely with mobile developers and C-level team to assure alignment and communication through the entire product design process.
Life Fasting Tracker app - designed for IOS and Android. Goal of this app is to allow users to quickly and easily start and end their fast, manage fasting history and socialize with their friends and family.
Ease of use and socialization are key features for this app. Ease of use was achieved by designing the flow so the user would be able to quickly start a fast once they have logged in - without distraction or friction.
For socialization, we created the concept of LIFE Circles, which is a way for a user to invite family or friends into a group so you can easily track their fasts and give feedback and encouragement.
All this is visible and accessible from the main screen in a cohesive and intuitive way.
LIFE in app store
lifefastingtracker.com website design and development (WordPress)
Lifeomic is software company that leverages the cloud, machine learning, and mobile devices to offer disruptive solutions to healthcare providers, researchers, health IT companies, and patients.
As Head of Design, I work with the leaders, developers and marketers to create a unified visual experience across product, mobile and marketing.
Precision Health Cloud platform design
While Creative Director for Genesys, a global call center technology company, I was responsible for managing and elevating the newly designed brand.
I managed and mentored the creative team to support our large marketing organization.
I was also lead designer for many of our high priority projects.
Creative Director for the Interactive Intelligence Creative Team which spans the disciplines of creative direction, product design, marketing, brand and storytelling. Responsible for the overall visual design strategy and execution of Interactive Intelligence’s award-winning cloud service.
PureCloud App design
Purecloud app website design and development
Purecloud mobile app redesign
Purecloud Resource Center design
Custom iconography and design language
Purecloud redesign concept
Full branding / web design and development for a identity and credential management services company.
Website Design and Development
Designed the entire brand identity for Intellisoft. Developed with Wordpress.
Designed various branded assets for the Intellisoft.
Designed the logo for Intellisoft.
Lead Web / UI Designer for a artist platform service. Main role was to design enhancements for current products, and work closely with Product Managers, Engineers, and other Designers.
Designed webpages, email campaigns and UI's for various parts of the Reverbnation web application.
Lead Product Designer for an advertising web app. Role was to design the products core interfaces as well as the overall look & feel of the marketing website and assets.
Designed the website, the application flow and various UI elements. This also included designing and iterating on ad creation elements and templates.
Lead Web Designer for the Duke Creative Services team. Led and maintained the visual design of the DukeHealth and Duke Medicine flagship websites.
As the sole department for visual services, was required to design websites and assets for all Duke related departments. Featured websites I designed were the Duke Cancer Institute, Duke Eye Center and the Duke Raleigh and Durham Regional Hospital websites.
Lead designer for the main DukeHealth portal website.
Designed the template system used across various Duke web properties.
Contracted by RIPT Apparel, a custom tee shirt company, delivered custom and unique infographics and artwork to be used for their blog and social media strategy.
Since the topics were usually pop/geek culture, I was given the opportunity to design pieces that were both creative and fun.